{"id":5066,"date":"2019-10-15T14:56:14","date_gmt":"2019-10-15T18:56:14","guid":{"rendered":"https:\/\/www.thinknts.com\/?p=5066"},"modified":"2019-11-25T09:28:53","modified_gmt":"2019-11-25T14:28:53","slug":"10buzzwords","status":"publish","type":"post","link":"https:\/\/keyweb1.com\/nts\/10buzzwords\/","title":{"rendered":"10 Buzzwords You Need to Forget in 2019"},"content":{"rendered":"<div class=\"row\">\n<div class=\"undefined col-sm-10 offset-sm-1 col-md-8 offset-md-2 \">\n<h2 class=\"ArticleDeck__articleDeck__1uDMg\"><span class=\"editableWrapper\">Everyone is guilty of using buzzwords. Remove these 10 pieces of jargon from your vocabulary right now.<\/span><\/h2>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"ArticlePage__articleShareBar__2zuc9\">\n<div class=\"ShareButton__shareButton__1Yps-\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"AuthorBox__authorBox__XrT5x \">\n<div class=\"inner\"><\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"undefined undefined col-sm-10\">\n<div class=\"adElement AdContainer__adContainer__3lfQm \">\n<div class=\"background\">\n<div class=\"width\">\n<div class=\"FeatureImage__wrapper__c8OcL\">\n<div class=\" FeatureImage__pano__2KnBv FeatureImage__pano__2KnBv\">\n<div class=\"FeatureImage__photo__25HtL DraggableZoomableImage__wrapper__dAV5j undefined\">\n<div class=\"DraggableZoomableImage__imgOrCanvas__3uWfz imgOrCanvas\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-3497\" src=\"https:\/\/www.thinknts.com\/wp-content\/uploads\/2017\/11\/getty_10151488_200013212000928032_331979-1024x475.jpg\" alt=\"\" width=\"584\" height=\"271\" srcset=\"https:\/\/keyweb1.com\/nts\/wp-content\/uploads\/2017\/11\/getty_10151488_200013212000928032_331979-1024x475.jpg 1024w, https:\/\/keyweb1.com\/nts\/wp-content\/uploads\/2017\/11\/getty_10151488_200013212000928032_331979-300x139.jpg 300w, https:\/\/keyweb1.com\/nts\/wp-content\/uploads\/2017\/11\/getty_10151488_200013212000928032_331979-768x356.jpg 768w, https:\/\/keyweb1.com\/nts\/wp-content\/uploads\/2017\/11\/getty_10151488_200013212000928032_331979.jpg 1940w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"container\">\n<div class=\"ArticleFrame__imageCaptionCredit__2wuw_ image-caption col-md-8 offset-md-0 col-lg-8 offset-lg-1 \">\n<div class=\"ArticleFrame__imageCredit__1Hcbw\">GETTY IMAGES<\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.inc.com\/author\/ilya-pozin\"><img decoding=\"async\" class=\"AuthorBox__authorPhoto__39snX\" src=\"https:\/\/www.incimages.com\/uploaded_files\/image\/100x100\/ilya_headshot_363431.png\" alt=\"ilya headshot\" \/><\/a><\/div>\n<div><a href=\"https:\/\/www.inc.com\/author\/ilya-pozin\"><span class=\"AuthorBox__authorName__2YZqy\">By Ilya Pozin<\/span><\/a><span class=\"AuthorBox__authorTitle__2WEIc\">Founder, Pluto TV<\/span><span class=\"AuthorBox__authorTwitter__2Xvhe\"><a href=\"https:\/\/www.twitter.com\/ilyaNeverSleeps\" target=\"_blank\" rel=\"noreferrer noopener\">@ilyaNeverSleeps<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"ArticleFrame__articleContainer__2HV3L container\">\n<div class=\"row\">\n<div class=\"article-body col-md-8 offset-md-0 col-lg-8 offset-lg-1\">\n<div>\n<div class=\"offset-md-0 offset-lg-1\">\n<div class=\"editableWrapper\">\n<div>\n<p>As if the internet didn&#8217;t offer enough distractions to keep you from that growing to-do list, the <em>Wall Street Journal<\/em> has invented a\u00a0<a href=\"http:\/\/projects.wsj.com\/buzzwords2014\/#p=14%7C%7C24%7C22%7C%7C%7C0\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Business Buzzwords Generator<\/a>. It&#8217;s a humorous nod to an annoying habit among business folks: overuse of\u00a0<a href=\"https:\/\/www.inc.com\/magazine\/201811\/ben-schott\/jargonator-business-buzzwords.html?cid=search\">jargon<\/a>.<\/p>\n<\/div>\n<div>\n<p>Sure, every generation has its slang that&#8211;thankfully&#8211;eventually goes out of style. Otherwise, your ride might still be &#8220;gnarly&#8221; and your footwear choice &#8220;rad.&#8221; Just as awkward:\u00a0Those\u00a0<a href=\"http:\/\/www.inc.com\/andrew-thomas\/10-terrible-buzzwords-youll-hear-in-silicon-valley-every-day.html?cid=search\">buzzy corporate terms<\/a>\u00a0that seem exciting until they&#8217;re so overused that they lose\u00a0all meaning.<\/p>\n<\/div>\n<div class=\"ArticleText__bodyContentBlock__Pb-EW\"><\/div>\n<div>\n<p>Job descriptions abound with buzzwords. I mean, who doesn&#8217;t want to employ a laser-focused, paradigm-shifting wizard who can incentivize blue-sky thinking?<\/p>\n<\/div>\n<div>\n<p>A new year is a chance for a clean linguistic slate. How can you be sure you&#8217;re not perpetuating annoying or even offensive catchphrases in 2019? It all boils down to saying what you actually mean.<\/p>\n<\/div>\n<div class=\"adElement AdContainer__oop__3pT6u AdContainer__oop__3pT6u\">\n<div>\n<p>If you&#8217;re not sure where to start as you rid your personal lexicon of stale language, take note of these 10 terms that deserve to be tossed:<\/p>\n<\/div>\n<div>\n<h2><\/h2>\n<p>1. Digital transformation<\/p>\n<\/div>\n<div>\n<p>This seemingly cutting-edge phrase dwells in obscurity.\u00a0It&#8217;s a throwaway line. Instead of using it as a blanket statement of your technological intentions, be specific. Talk about how your teams will use artificial intelligence or cloud-based platforms. Without context, &#8220;digital transformation&#8221; says little.<\/p>\n<\/div>\n<div>\n<p>2. Disruption<\/p>\n<\/div>\n<div>\n<p>Being a disruptive organization is the new black\u00a0(&#8220;the new black&#8221; is\u00a0another phrase to jettison). However, &#8220;disruption&#8221; isn&#8217;t very descriptive. Rather than telling your teams to be disruptive or promising disruption to would-be investors in your startup, map out a plan to become an industry leader. It&#8217;s more meaningful and sounds less arrogant.<\/p>\n<\/div>\n<div>\n<h2><\/h2>\n<p>3. Synergy<\/p>\n<\/div>\n<div class=\"ArticleText__bodyContentBlock__Pb-EW\"><\/div>\n<div>\n<p>Wait&#8211;do you mean working together? Just say working together.\u00a0If you want to talk about collaboration between departments, teams, partners, vendors,\u00a0go for it. Use plain language. Synergy has had an almost\u00a0<a href=\"https:\/\/blog.capterra.com\/the-rise-of-synergy-business-buzzwords-part-1\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">seven-decade run<\/a>.\u00a0It&#8217;s time to give it a rest.<\/p>\n<\/div>\n<div>\n<h2><\/h2>\n<p>4. Crushing it<\/p>\n<\/div>\n<div>\n<p>You&#8217;d be surprised how often people say this, and it drives me nuts. Even if they use it ironically, &#8220;crushing it&#8221; always sounds a little too macho and over-the-top for my taste. If you or someone else has done an amazing job, be forthcoming and explain why. You don&#8217;t have to sound like a stereotypical weightlifter bragging about bench presses.<\/p>\n<\/div>\n<div>\n<p>5. Superstar<\/p>\n<\/div>\n<div>\n<p>This isn&#8217;t jargon per se, but it&#8217;s definitely an overused word in business.\u00a0Humans can&#8217;t give &#8220;110 percent&#8221; of their energy to a project, and they can&#8217;t all be superstars&#8211;or rock stars, for that matter. There are better ways to recognize your colleagues. Next time you want to high-five an office &#8220;superstar,&#8221; consider buying them lunch as a thank-you instead.<\/p>\n<\/div>\n<div>\n<h2><\/h2>\n<p>6. Curate<\/p>\n<\/div>\n<div>\n<p>Once upon a time, museum workers curated. Hence, they were called curators. Now, everyone seems to curate everything. A good alternative to the word &#8220;curate&#8221; is compile or gather. No, those other terms don&#8217;t sound as glamorous. Trust me: They&#8217;re far more practical.<\/p>\n<\/div>\n<div>\n<h2><\/h2>\n<p>7. Girl boss<\/p>\n<\/div>\n<div>\n<p>Let me first reassure you that I am completely in support of female entrepreneurs. That&#8217;s exactly why I don&#8217;t believe any woman&#8217;s leadership should be diminished by qualifying her position with a gender-focused term. If you feel like it&#8217;s a good way to recognize a leader like Arianna Huffington, then maybe you should also start referring to Jeff Bezos as a &#8220;boy boss.&#8221;<\/p>\n<\/div>\n<div>\n<h2><\/h2>\n<p>8. Open the kimono<\/p>\n<\/div>\n<div class=\"ArticleText__bodyContentBlock__Pb-EW\"><\/div>\n<div>\n<p>Did you just blush? Squint? Scratch your head? How &#8220;open the kimono&#8221; became standard business fare is beyond me. It&#8217;s as tasteless as it sounds. Want to talk about being transparent in your business practices? Use those words verbatim. Don&#8217;t get cute; this phrase just isn&#8217;t.<\/p>\n<\/div>\n<div>\n<h2><\/h2>\n<p>9. Move the needle<\/p>\n<\/div>\n<div>\n<p>If you tell someone to move the needle, please realize that you&#8217;re not doing the same, communication-wise. For instance, do you want your team members to increase sales by 10 percent during the first quarter of 2019? Instructing them to &#8220;move the needle&#8221; isn&#8217;t going to help. It&#8217;s not that your people don&#8217;t know what you mean; they just don&#8217;t know how to meet such a vague goal. Give them a map to follow, and use data.<\/p>\n<\/div>\n<div>\n<h2><\/h2>\n<p>10. Reach out<\/p>\n<\/div>\n<div>\n<p>Repeat after me: &#8220;I will not reach out. I will text. I will send an email. I will make a phone call.&#8221; Reaching out implies a physical action and should be relegated to looking for a quarter that rolled under the bed or holding the elevator door open for a colleague.<\/p>\n<\/div>\n<div>\n<p>Your industry probably has a host of other buzzwords. As a New Year&#8217;s resolution, resolve to dispose of the most glaring ones. It&#8217;ll give you a chance to say what you really mean.<\/p>\n<\/div>\n<p>Original article can be found here: <a href=\"https:\/\/www.inc.com\/ilya-pozin\/10-words-phrases-you-really-need-to-stop-saying-in-2019.html\" target=\"_blank\" rel=\"noopener noreferrer\">10 buzzwords<\/a><\/p>\n<\/div>\n<div class=\"ArticlePubdate__pubdate__3kWwF\">PUBLISHED ON: DEC 22, 2018<\/div>\n<div class=\"ArticleFrame__authorDisclaimer__3Y-xk\">The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Everyone is guilty of using buzzwords. Remove these 10 pieces of jargon from your vocabulary right now. GETTY IMAGES By Ilya PozinFounder, Pluto TV@ilyaNeverSleeps As if the internet didn&#8217;t offer enough distractions to keep you from that growing to-do list, &hellip; <a href=\"https:\/\/keyweb1.com\/nts\/10buzzwords\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5066","post","type-post","status-publish","format-standard","hentry","category-newsroom"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/keyweb1.com\/nts\/wp-json\/wp\/v2\/posts\/5066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyweb1.com\/nts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keyweb1.com\/nts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keyweb1.com\/nts\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/keyweb1.com\/nts\/wp-json\/wp\/v2\/comments?post=5066"}],"version-history":[{"count":7,"href":"https:\/\/keyweb1.com\/nts\/wp-json\/wp\/v2\/posts\/5066\/revisions"}],"predecessor-version":[{"id":5082,"href":"https:\/\/keyweb1.com\/nts\/wp-json\/wp\/v2\/posts\/5066\/revisions\/5082"}],"wp:attachment":[{"href":"https:\/\/keyweb1.com\/nts\/wp-json\/wp\/v2\/media?parent=5066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keyweb1.com\/nts\/wp-json\/wp\/v2\/categories?post=5066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keyweb1.com\/nts\/wp-json\/wp\/v2\/tags?post=5066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}